The Royal Order launched the redesign of the Sub-Zero and Wolf flagship site focused on creating, communicating and reinforcing the brand stories of the companies (Respect the Food & With Wolf You Can). Another key focus was to create an experience that quickly drives traffic to the product pages, where users can learn about the product via a number of different media. Other efforts associated with the site included a Flash-based custom shopping tool that allows consumers to shop for cooking and preservation products holistically. Royal Order also managed the conception, development and production of 53 videos that help consumers learn how to use and care for their appliances.

Built-In refrigeration is an innovation that Sub-Zero invented, and then perfected—updating its entire Built-In line, merging refined design with advanced technologies to create something more than just a refrigerator. To create momentum for the product roll-out, and to educate designers and dealers before launch, The Royal Order created a preview site for the new Built-In. Using video, imagery and 3D animation, visitors are able to experience the power of the new Built-In line.

The Royal Order took direction from the Enemies of Wine advertising campaign, designing a micro-site to help market their line of wine storage units. This particular effort is half of an online/offline marketing strategy. The goal of the print campaign is to create interest and drive to Web, where the Enemies (Heat, Light, Humidity & Vibration) are dramatized, and the story of how Sub-Zero wine storage units protect wine against these dangers is told. We extended the concept by developing a wealth of original content entitled The Friends of Wine. This section is comprised of facts, tips, and interviews (including a blog) with wine and food industry experts, who offer advice on topics ranging from how heat damages wine, to wine tasting, to which type of wine might go best with a PB&J sandwich.